I love this book! I read a lot about writing but only rarely come across a really worthwhile book on the subject. Peter Frederick definitely knows his stuff and explains simply and clearly the steps that you need to take to create great copy.
If you are writing copy for your website or marketing materials, you can follow his flow charts and rules and get a much better effect. If you are considering taking any online writing courses, read this book first. Frederick has pulled everything you might need to know into one place. For anyone learning to be a better writer, this will help you understand what works, and what doesn’t, when you are trying to persuade someone. It has lessons for those writing long page sales copy, email newsletters, CVs, grant applications and more. Well worth the investment of around £12.99
5*
